Lubbock Authorities Urge Residents to Be More Watchful For Motorcyclist

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The city of Lubbock, Texas has decided to start the "Share the Road" campaign a bit earlier. The campaign is set to run state wide in the spring of 2011, but after four extra motorcycle related deaths, it brought Lubbock's motorcycle deaths total to 9 for this year alone.

Think of motorcycle safety like this. When you cross the street, more times than not, you look left, glance over to the right, and take an extra peek to the left, than cross. These are the same principles the city of Lubbock is trying to get all motor drivers to follow to be more cautious and to avoid more deaths.

What are other channels of communications Lubbock can use to get their message across?